Construction of Advert Draft 1

After having trouble being inspired during the creation of my initial ideas, I took the image that I have chosen to feature on my digipak and printed it out in different hues. I photocopied my sandy/brown coloured folder which on my desk and thought that it would suit the natural genre of the artist. I chose this as the primary background colour. I have previously research illustration and handwritten text for my digipak, I sketched some ideas of fonts that I could scan in and use on my digipak.

Rather than than using a more conventional technique of layering up different elements using a computer, e.g. photoshop, I decided that using the physical elements would help me to design a better cover as I can experiment with different medias and illustration. I also wanted to try a more 'handmade' and personal approach on the advert as it connects the audience to the artists/band.

I started sketching the title of the album (which is the name of the track I have chosen to produce a video for) in black fineliner. I was originally experimenting with different fonts, but I decided that this could work effectively as a background for the advert.

I then placed the image and my chosen sketch of the bands name onto the background. I decided to put this image in the center of the page as the background is very busy and I wanted the image to catch the eye first. 

I was very undecided about how to present the information on the lower bottom half of the page, I first experimented with filling up the space with the bands name, to contrast against the album name which needed to stand out. I decided against this it looked too busy and as it was two words in the title, it looked very confusing.

By photocopying the background images, I was able to experiment with different styles before deciding on a final design.
Information that I wanted to include on the poster was the release date of the album (11-12-13), website address and maybe the phrase 'the debut album', record label info or social network links.

My three experiments were not very different from each other, I felt that the phrase 'the debut album' did not fit and I wanted the release date to stand out more. 

I tried to carry the illustration onto the social network links and the record label logo, I feel that I did this in more detail, rather than quickly sketching the logos, it could look a lot more effective and it fills the empty space in the corners. Rather than drawing the logos, I could simply add the addresses text rather than the logo, this would also make this information less bold and show the importance of the album title.

Additions in Photoshop:

I quickly sketched the logos for the social networks Facebook and twitter, I also added the website of the band so interested readers that want to go and research the band can easily know where to find them online. I decided to 'sketch' these logos to keep with the handmade theme of the rest of the advert.

DRAFT 1

On my next draft, I think that I will try some different styles of fonts and remove some of the existing fonts that don't suit the style of the background.